Fuel: Bony Dashaco opens first Fuel station in Douala, targets 100 more by 2028

Dash Energies, a subsidiary of Dashaco Holdings Africa, inaugurated its first service station in Cameroon on September 12, 2026, at the “Douche Akwa” location in Douala.

Situated on the renovated site of a former MRS station, this opening marks the actual entry of businessman Bony Dashaco’s group into fuel retail.

The capacities detailed by Olivier Sabock, Deputy Managing Director of Dash Energies, total 50,000 liters: 30,000 liters of premium unleaded (super), 15,000 liters of diesel (gasoil), and 5,000 liters of kerosene. The latter accounts for 10% of the announced capacity.

No sales or inventory turnover targets were also released.

Management says it plans four additional openings before the end of 2026: a station in Limbe, two in Kumba (Kumba Town and Fiango), and one in Muyuka.

 This would bring Dash Energies’ total to five retail outlets. The company then aims to reach 100 stations by September 2028.

 By September 2028, Dash Energies will have 100 service stations,” management stated, according to a reports.

Going from one station to 100 in two years would entail 99 additional openings—roughly four per month, or nearly one per week. For comparison, the Ministry of Water and Energy estimates that all operators in Cameroon combined build about 30 new service stations annually.

 Dash Energies’ first location resulted from the refurbishment of an existing site, and the company has not specified how many stations will be built, acquired, leased, or operated through partnerships. Nor has it disclosed the program’s budget, its financing plan, the geographic distribution of the 100 sites, or even whether the target applies exclusively to Cameroon.

In a notice signed on January 5, 2026, the Ministry reiterated that any holder of a “D1” license—authorizing the distribution of all petroleum products—must build at least 20% of its stations outside of divisional capitals.

This new venture extends the diversification of Dashaco Holdings Africa.

The group, which initially invested in the communications and media sectors through Acmar, Outcom, Dash TV, and Dash Radio, also owns Credit Africa Invest (microfinance) and holds stakes in real estate, hospitality, and security.

 Its corporate website states that it operates in 22 countries, though it does not publish a complete list of locations or corresponding consolidated financial data.

Dash Energies is entering a market alongside networks such as TotalEnergies, Tradex, Bocom, Neptune Oil, MRS Cameroun, and Ola Energy.

However, competition cannot freely extend to pump prices. In Douala, prices remain administratively fixed at 840 CFA francs per liter for premium gasoline, 828 CFA francs for diesel, and 350 CFA francs for kerosene.

The price structure published by the CSPH for September 2026 shows that the import cost of diesel reaches 860.10 CFA francs per liter, even before accounting for certain storage, domestic transport, and distribution costs.

The “State subsidy/reimbursement” line item amounts to 315.47 CFA francs per liter to maintain the regulated price. For a new distributor, profitability therefore depends primarily on sales volumes, location, cost control, and revenue generated from ancillary services.